The most common mistake made by job seekers in today's fiercely competitive market is the failure to properly network and market yourself. Just like big companies use marketing to sell products or services, today's job seekers should heavily market themselves and use technology to their advantage. Griffin Hammond is a Hearltand alum who launched State Farm into social media. He now works for a Google-operated Youtube channel teaching video producers how to make their content more appealing and he recently presented a great seminar called Linking Up with LinkedIn in which he provided some great reasons why you should have a LinkedIn profile and how you can maximize the benefits.
Hammond told nearly 40 people in attendance at our Alumni-Career Services seminar, that LinkedIn is a nine year-old website for professional networking, and the third most poular social network in the U.S. with 28 million unique visitors per month. With 150 million registered users worldwide, two new users sign up every second.
Explain your experience clearly and concisely. You never know who might read your profile and why, so it should make sense to those outside your industry.
Recruiters spend six seconds making a "fit-or-no-fit" decision about each resume. They'll likely scan your name, current and previous jobs, and education. Is that profile information complete? Every word on your profile is searchable for recruiters. Are you using the same language they will?
You can control which profile information is available to the public, or for connections only.
You can e-mail Griffin Hammond: firstname.lastname@example.org
Here is a great video that also gives a good overview of LinkedIn. It's the first in a series on Youtube.