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Course Descriptions


BUSN 230: Principles of Marketing

Prerequisite(s):
-Completion of BUSN 110 OR
-Permission of division dean
AND
-Placement at college level English OR
-Concurrent enrollment in ENGL 099/101
AND
-Placement at college level reading

This course is designed to introduce students to an overview of marketing principles. The following topics will be examined: market structure, marketing cost and efficiency, public and private regulation, and development of marketing programs including decisions involving products, price, promotion, and physical distribution. 3 credit hours