BUSN 230: Principles of Marketing
-Completion of BUSN 110 OR
-Permission of division dean
This course is designed to introduce students to an overview of marketing principles. The following topics will be examined: market structure, marketing cost and efficiency, public and private regulation, and development of marketing programs including decisions involving products, price, promotion, and physical distribution. 3 credit hours
Transferrable Elective Course: This course generally should transfer to an Illinois Articulation Initiative college or university. Please consult with your advisor about transferability.