BUSN 226: Introduction to Sports Marketing
-Placement at college level English OR
-Concurrent enrollment in ENGL 99/101
-Placement at college level reading
This course is designed to provide an overview of sports marketing principles to students. The following topics will be examined: current issues, theories, and research in sports marketing, promotion, marketing mix, consumer behavior, and relationship marketing. 3 credit hours
Transferrable Elective Course: This course generally should transfer to an Illinois Articulation Initiative college or university. Please consult with your advisor about transferability.